PRIMA STORY
Established in 1992 in Thailand as a subsidiary of the Pranda jewelry group, Prima is one of the world's leading brands known for its absolute 24K gold purity and 99.9% fineness.
With unwavering creativity, Prima’s master artisans have crafted over 1,000 exquisite jewelry designs in 24K and 18K gold, adorned with a variety of precious gemstones.
At present, Prima's retail network comprises over 100 stores throughout Asia and the Middle East.
Prima’s collections feature a wide array of exquisite and original designs, with each creation embodying a work of art that celebrates the unique beauty of every woman.
Meticulously handcrafted with techniques like silk-thread detailing and satin polishing, each creation exudes a unique vibrancy and character that sets it apart.
Whether adorning an elegant evening gown or complementing a youthful, spirited ensemble, Prima jewelry becomes the defining touch of style—sparking a sense of optimism and brilliance in those around you.
OUR COLLECTIONS
PRIMA GOLD
PRIME ART
9K
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