PRIMA is a leading jewelry brand in Thailand.

PRIMA is a leading Thai jewelry brand specializing in 24K gold jewelry, high-quality diamond pieces, and fine gold craftsmanship. With over 30 years of enduring popularity, the brand stands out for its distinctive designs and specialized techniques, meticulously crafted by highly skilled artisans who have collaborated with numerous world-class brands.

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  • Pendant
    Pendant
  • Ring
    Ring
  • Earrings
    Earrings
  • Bracelet
    Bracelet
  • Necklace
    Necklace

Bộ sưu tập mới

Bộ sưu tập
Bộ sưu tập
Bộ sưu tập
Bộ sưu tập
Bộ sưu tập
Bộ sưu tập
Bộ sưu tập

AUGUST PROMOTION

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Experience the captivating beauty of “Opal Suchata” as she embodies the confidence, elegance, and strength of the modern woman through PRIMA’s exquisitely crafted 24K gold jewellery and fine diamond pieces set in 9K gold. Each creation reflects timeless brilliance, adding a distinctive sparkle to every look and allowing individual beauty to shine. Discover the full feature in the July–August 2026 issue of Praew Magazine.

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Opal Suchata
Opal Suchata
Opal Suchata
Opal Suchata
Opal Suchata
Opal Suchata
Opal Suchata

Discover PRIMA’s premium 24K gold jewelry in a captivating fashion editorial featuring Aff Taksaorn. Appearing with an elegant, minimalist yet luxurious beauty, Aff shined with her sophisticated presence and an unmistakably graceful charm.

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Aff Taksaorn
Aff Taksaorn
Aff Taksaorn
Aff Taksaorn
Aff Taksaorn
Aff Taksaorn
Aff Taksaorn
Aff Taksaorn

Captivating all eyes with their irresistible charm, "Kao and Janeyeh" - the rising icons of Thailand’s entertainment industry, appear adorned in PRIMA jewelry in the October 2025 issue of PRAEW Magazine. Their luxurious beauty and distinctive allure are expressed through PRIMA's exquisite 24K gold jewelry, combined with high-quality diamonds and modern 9K gold, bringing a style that is both elegant and youthful, perfectly suited to a contemporary lifestyle.

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Kao & Janeyeh
Kao & Janeyeh
Kao & Janeyeh
Kao & Janeyeh
Kao & Janeyeh
Kao & Janeyeh

Meet Noon Woranuch - the embodiment of the modern woman who loves fashion and always confidently asserts her unique identity. Her distinctive style is fully expressed through PRIMA’s 24K gold jewelry, celebrating elevated luxury and timeless elegance.

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Noon Woranuch
Noon Woranuch
Noon Woranuch
Noon Woranuch
Noon Woranuch
Noon Woranuch

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Special offers on collections

My Blooming Flower

My Blooming Flower

Each flower carries its own unique beauty and reflects the personality of the one who loves it. From gentle and introspective to vibrant and full of life, the flower you’re drawn to can reveal distinctive traits about who you are.

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SUNFLOWER Collection

SUNFLOWER Collection

Inspired by the sunflower, which ever turning toward the sun - the SUNFLOWER collection celebrates pure, enduring love and a spirit of optimism and joy. Each piece is meticulously handcrafted in 24K gold using PRIMA’s signature silk-line technique, creating a natural radiance with a soft finish. Like the gentle morning sunlight, SUNFLOWER serves as a delicate accent, preserving luminous beauty and the purity of love.

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SIAM PANARAI Collection

SIAM PANARAI Collection

Inspired by the number one written in Thai numerals ("๑"), SIAM PANARAI carries a message of leadership and individuality. The collection celebrates refined elegance along with the distinctive character of the modern woman, creating a captivating yet graceful allure while embracing timeless, classic values.

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Prima Gold Image
Prima Gold Image
PRIMA STORE LOCATION

PRIMA STORE LOCATION

PRIMA operates over 5 branches nationwide. You can visit your nearest branch for a wide range of services, including viewing products in person, placing orders in-store, sending items for repair, or having your products cleaned. PRIMA is always ready to serve you.

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PRIMA ALL SERVICES

  • Nationwide Delivery

    We provide nationwide shipping across Vietnam. Estimated delivery time is 2 - 5 business days.

  • Gift Services

    Complimentary luxury gift wrapping and personalized greeting cards available.

  • Contact & Support

    For more information, please call:
    South: 090 999 2615
    North: 097 434 8961

  • After-Sales Services

    We offer comprehensive product warranties and dedicated after-sales jewelry care services.