After a period of store renovation, PRIMA, the premium jewelry brand from Thailand, has returned with a fresh new look designed to enhance the shopping experience for our valued customers.

The Concept Behind the New Design

Following the successful launch of PRIMA's flagship store with its new design at Siam Paragon in Bangkok, Thailand, which received excellent customer feedback, PRIMA has brought this innovative design concept to the Vietnamese market with our newly renovated store located on the 2nd floor of Lotte Lieu Giai in Hanoi.

PRIMA store at Lotte Mall, Hanoi

With the philosophy of keeping pace with modern lifestyle trends while remaining accessible to today's customers, PRIMA presents an impressive shopping space that harmoniously combines soft pink and gray tones. These two colors are intricately woven together to create a fresh yet sophisticated and elegant aesthetic. Products are thoughtfully displayed and meticulously arranged, allowing customers to fully appreciate the artistry of 24K gold in a complete and immersive environment. Customers can explore PRIMA jewelry or PRIMA ART 24K gold artworks in separately designed spaces, ensuring an easy and enjoyable shopping experience.

Mr. Chanat Sorakraikitikul, Chief Executive Officer of Prima Gold International Co., Ltd., Thailand

"We have upgraded the PRIMA store with a completely new concept at Lotte Hanoi," said Chanat Sorakraikitikul, Chief Executive Officer of Prima Gold International Co., Ltd., Thailand. "Our goal is to provide customers with an impressive shopping experience where they can discover the beauty and artistry of PRIMA gold jewelry designs and our exquisite PRIMA ART 24K gold masterpieces."

The Diverse Range of PRIMA Products

PRIMA, an international brand from Thailand founded by Pranda Group with over 50 years of experience in fine jewelry craftsmanship, has established itself through meticulously handcrafted product designs. With a dedicated creative team and experienced master jewelers, PRIMA creates precious gifts carrying meaningful messages for our customers across generations.

PRIMA's exquisite gold jewelry collections reflect sophistication and elegance, handcrafted with precision from 24K, 18K, and 9K gold, combined with diamonds and natural gemstones. Each design is created by PRIMA's creative team with unique inspiration to add refined accents to any outfit and occasion.

PRIMA jewelry

In addition to our premium jewelry line, PRIMA introduces PRIMA ART pieces inspired by feng shui principles and Vietnam's beautiful cultural heritage, expressed through a modern yet sophisticated style. Each artwork is crafted from premium 24K material by professional artisans to showcase delicate beauty and deep meaning, making them perfect gifts for special occasions.

PRIMA ART – gold art paintings and sculptures

"We are confident that our new store at Lotte Liễu Giai in Hanoi will become a destination for customers who appreciate refinement and love exquisite jewelry designs and precious 24K gold artworks," Chanat said. "We warmly invite all customers to visit our store and enjoy PRIMA's premium shopping experience on the 2nd floor of Lotte Liễu Giai, Hanoi."